When I search for more, I am, in reality, seeking less.
Every time I hear someone saying they need “more” I am reminded that it is not more things they are looking for, but more authenticity.
I am no different. The more I am looking for in life, the less that I am willing to settle for. It is not more for the sake of having more stuff, but more for the sake of being able to live a richer, deeper, more passionate life. And it is a bit of a trap, because the more authentic you become, the more your life is lived in the details. Which means having less of the material, but making sure that what you do have is the most authentic, real objects you can find.
The inevitability of this means less product and more you. Items that are more reflective of your true self, and for where you want to go.
Once you realize that, living a richer life is about simplifying. It’s about getting rid of everything that does not support who you are at your core. Getting rid of those things that no longer support your authentic self and your Simple Truth. If I were in advertising I would say something like, “It is about being true to the core values of your brand.”
But I’m not, and we’re talking humans not brands. But the idea is the same, as it should be. After all, inauthentic brands, just like people, exist to sell. They become whatever it is you want them to be. Which is exactly why they fail in the end. Authentic brands, just like authentic people have a strong personality. They have core values and insights. They have integrity with which they build trust. They have lines they will not cross.
Which is why the products you buy, the food you eat, and the places you go are so important to who you are. They reflect your own personality. After all, the values of the products and people and places you support reflect who you are.
Which is why having more means taking your time to find the right food, the best books, the small things that support your life as you want it to be. And yes that goes for people as well. Letting go of those people who do not support who you are in favor of those who do.
So that’s a nice manifesto, but what does it mean? It means stopping, looking around, and most important looking inward. It means looking back and looking forward. Because once you reset your priorities to your own authenticity, your own Simple Truth, then it simply becomes a matter of maintaining it, rather than searching for it. And that is truly a strategy for happiness. Letting go of those things that do not support your true nature, in favor of those things that do.
For me, this means visiting more museums and galleries to find upcoming artists and talent that fascinate, enthrall, excite and stir. It is about jazz, in all its forms. It’s about cooking and exploring food. Of late nights with good friends knowing that you’re doing is creating. It’s about living in the city for as long as I can take it before escaping to some seaside town to enjoy the salt in the air and the sound of the waves. It is about writing and creating in my own way; and realizing that whether it sells or not is not the goal, but in having my voice heard is.
In the back of my mind this all points to a destination, a place where people can go to escape and enjoy and relax and be inspired to do whatever it is they want to do. After all, isn’t that why we remove tumors from heads and get people back on their feet – to give them a voice and enable, no empower, them to express all of those wonderfully crazy ideas that they’ve kept hidden and bundled up deep down inside them for years and decades – afraid to bring them to life?
Isn’t this what this crazy thing called life is about?
Or simply put , to LIVE and LOVE and BE.