My Story

Seeking Balance

I know something about life's events and the changes they can force - job and career changes, the changes that come from a joyful marriage and a painful divorce, the satisfaction when your kids leave for college and the concern when children graduate and begin their own lives. I have taken a few deep dives into my ethos and came out on top through my own self-evaluations.

After all, I restarted my own life more than nine times from scratch. And these are lessons I can give to you.

Jeff Cannon Simple Truth Meditation Guru

brain surgeries,

weeks of radiation,

brain tumors removed in as many years,

Countless Months of rehabilitation.

After some surgeries I could not see, talk or stand. I used a long forgotten practice of meditation to help me get rid of the self-doubt and thoughts of just letting it all go that plagued me. I used the concepts behind brain science and neuro-plasticity to get myself back in the game each time I felt like giving up. I also started the Simple Truth Projects as a way to reinvent meditation from a 2,500 year old practice so that it fit with the realities of the modern world we live in.

I begin writing books and teaching others to pursue their lives on their terms. I studied with Buddhist monks and pursued a Chaplaincy, learning to serve those in hospices and hospitals about living fully even in the face of death. This is my life’s work – to teach you to make the most of every moment so that you can live fully, richly, deeply in an authentic way that is true to yourself without feeling the need to give up everything you have worked so hard to attain.

I know that you are in transition. We all are. The secret is learning to be comfortable while you are in your transition so that you can pass through it without fear or stress or anxiety and come out on top and without having to give up the authenticity and beauty that makes you truly you.

Let me help you along your journey as a partner and friend. Together we can step over whatever road block you see is in your way without squandering a moment of your precious life.


Today, a Free Spirit in a Corporate World

oday I am an author, a speaker, a life coach and a meditation teacher. I started the Simple Truth Project in New York City, and you know what they say, if you can meditate here, you can meditate anywhere. I reach students and clients around the world to discover and lead the life they want to live on their terms.

For the past twenty years I have see the development of Neuroscience and the creation of the modern meditation movement; not just by reading books and studying scripture, but by experiencing the changes in science and spirituality first hand. During my first surgery the doctors used a hand drill to get into my skull. My longest surgery lasted 14 hours, after which I could not speak, see or stand. I relearned how to do each by will-power and repeitition - to the amazement of everyone.

Each surgery provided me a rare opportunity to learn how the brain works and how science has evolved. I experienced seizures and awakenings, moments of depression and enlightenment. I reached out to doctors and scientists, researchers and Buddhist monks for answers. I wrote a book of what I learned and returned to a meditation practice I set aside long ago. That book, The Simple Truth: Meditation for the Modern World. drove people of all backgrounds to reach out to me.

In response I created The Simple Truth Project. I also coined the phrase Modern Meditation to reflect the way traditional meditation was changing to meet the realities of the 21st Century we all live in.

My goal in all of this has been to help guide the world to be a more Mindful Place. Not just through the wonders found in the 2,500 year old practice called meditation, but to deliver that practice in a more accessible way to more people by teaching everyone how to find the happiness and the success they deserve.

Life Before The Simple Truth

Before I started The Simple Truth Project, I spent much of my life chasing the dreams so many of us follow. I tried the corporate world, I designed and built furniture, I ran a small catering company, I produced films, I helped to launch the Los Angeles Times online, before I ran top advertising agencies and even started my own digital firm.  I pursued the entrepreneurial dream and worked 24/7 to grow my agency it into a seven-figure business; all while losing myself in the process.  I helped dozens of companies grow their own dreams, all while ignoring my own calling; again and again thinking the course society had shown me was the way to happiness through success.

It was not until the end of 2009 when I was told that I had seven brain tumors that I realized life and the Universe had caught up with me.  In less than a month I was forced to let it all go; my clients, my agency, my world.  It wasn’t the first brain surgery I had had.  It was actually the seventh over a span of twenty years.  But it was the largest.  In the past I simply took a few months off after the doctors stitched me up, and jumped back into the world of profits and keeping up with the Joneses.  I never made the connection that it was my drive was literally killing me.

This time it was different though.  After an 11 hour operation, I woke to a new life.  I had no company to return to.  I had no office door to unlock.  So I watched as my brain rebooted itself.  I witnessed my taste, my sense of smell, and my thought process slowly come back on line.  I also asked a lot of questions.  I spent the next year learning as much as I could about the science of Neuroplasticity.  I spoke with doctors and scientists, researchers and monks.  I revived a meditation practice I had long ago given up.  I changed my diet, my lifestyle and my life.  Most important I started a dialogue that brought to life what I now call Modern Meditation; a way to bring the 2,500 year old practice of meditation into the modern world in a way that honors the Simple Truth behind the original teachings, but refined for the world of today.

Don’t change the way you think,

Change the way you live

Since setting foot on my path I have worked with hundreds of people to teach them what I learned - that you can have the happiness and the life you deserve and that you can change how you relate with the world around you, but most important that you can live your life your way, based on your own Simple Truth.

With more than twenty years practicing meditation and a strong lineage of Masters who have guided me, I bring more than a certificate to you, I bring my experiences and my ability to connect. I did not hide in a monastery to read ancient texts or sutras, I know what the pressures of the world are like. I understand how work, family, fear and regret created the person you have become, but not the person you were meant to be. Let me help you discover your own Simple Truth and learn how to create the life you were meant to live.

Click Hereto reach out to me directly or learn more about my work at The Simple Truth.